Today we covered the short (20 year) duration of the Art Nouveau movement, and saw how it gave way to modernism through the Vienna Secessionists and the Glasgow School. We also saw how the influential works of Peter Berhens paved the way for modern graphic communication and corporate identity.
Some key points from today's lecture that stood out for me were:
-How much influence mysticism and the occult had in Art Nouveau
-How much techniques in Art Nouveau were influenced by Japanese Ukiyo-e
-The uses of graphic abstraction and minimal text, precursors of today's design trends
-The controversial introduction of large portions of negative space in a composition.
-How the ornate organic gave way to the simple, clean geometric
-Berhens' influences on modern graphic communication and corporate identity
-Thinking in systems of universal forms for communication
-How everything seemed to come together in the Bauhaus
-The prevalence of the subway system design
As a designer with a particular interest in logo and identity design, I found it fascinating to learn about the influences Behrens and others like him had on modern graphic design, as well as the structured ways of thinking that led up to his work. Understanding the underlying systems present in design are imperative to effective communication. Following the system results in all parts working together to create a cohesive whole. Also, while art Nouveau lived a short life and was quickly put aside, I found it interesting to see how some of its minimalist influences on poster design remained throughout the modern era, influencing the way in which we design posters today.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment