Today we examined how the influences of Plakastil and Synthetic Cubism came together in the Art Deco period. Simplified, symbolic forms became a means for conveying ideas, beginning the branding of products. We also looked at how design influenced thinking between the wars, and how propaganda became the central focus during World War II. Finally we took a brief look at Swiss design and how illustration was eschewed in favor of photographic imagery and typographic abstraction.
Key Points:
-Plakastil + Synthetic Cubism = Art Deco
-Machines of war become machines of transportation and expansion.
-Evolution of the modern leisure class.
-Illustrations of A.M. Cassandre and "branding".
-Cubist influences of Kauffer.
-America was copying European styles.
-Hohlwein's work and the accompanying rise of Nazism.
-Uses of propaganda by both sides during the second World War.
-Mythic Realism
-Matter's poster design and it's lasting influence.
-Polarization of graphic design vs. illustration.
Before coming to Ringling, I was more of an illustrator than a graphic designer. Seeing the further influences of modernist movements on the popular techniques for designing today continues to broaden my knowledge and respect for where various techniques come from. Additionally, it amuses me that he US was busy copying the European styles during the modernist movements. America has gained a lot through imitation over the years, and much of that imitation of European culture and society. Like Rock and Roll—seen by so many young people as an America tradition—originated in Britain.
Lastly, it's fun to see that the techniques for making enemies of people and organizations haven't changed much in the last several decades.
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