Today we looked at the Age of Information and how designers strove to develop a universal language for anyone who could interpret basic images. We also examined the influences the European Modernists had on American art after fleeing to the United States during the second World War. Finally we took an extensive look at Swiss design and the grid, and how it came to revolutionize information design worldwide.
Key Points:
-The search for a universal language of form.
-The ISOTYPE system.
-Iconic design, simplifying images to their basic essence.
-The hallmark influence of Herbert Bayer's Geographical Atlas.
-Influences of Europeans on American Design.
-Adaptation of Modernist techniques by Lester Beal.
-Rising dominance of photography as an art medium.
-"Graphic Design" coined by Dwiggins in 1922.
-Foundations laid for modern corporate advertising and logotypes.
-The Basel school and the Swiss Grid
-Ballmer's hand-rendered typography.
-Tectonic visual forms to communicate the invisible.
-International Style of Typography.
The rigid discipline present in Swiss design was a required learning here at Ringling. It was my first hand-on experience with the formula, and I found it to my liking. While I enjoy employing my own "voice" in my work, I cannot ignore the persistent importance of following a system for efficient organization. Like with all things, a proper balance between the disciplinary aspects of the grid and the creative wit of modernism is essential for attaining a happy medium.
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