Today we began looking at Postmodernism, the inevitable backlash against modernism. We examined postmodernism not as a style, but rather an examination of what motivates us. We also looked at New Wave Typography and its influences, before taking a look at how Appropriation marked the end of true originality.
Key Points:
-examination of various, governing cultural codes
-principles of grand narrative, enlightenment, and modernism
-rejection of all established concepts in postmodernism
-postmodernism's graphic start in the counterculture of the 60s
-the examination of the woman's place in culture
-promotion of ideas and lifestyles not sanctioned by the grand narrative
-the new pluralism of the "ME" generation
-Push-pin studios and their understanding of the powers of the new medium for graphic communication
-rejection of the old swiss style by Wolfgang Weingart
-New Wave Typography's inventory of forms
-Influences of New Wave on exhibition design
-use of computers for new levels of experimentation
-Appropriation vs. plagiarism
-End of History and the Death of the Author
-The attitude reflected in Paula Scher's work.
-The CSA compiled by Charles Anderson
-new potential realized for historical styles in design
As an artist, certain aspects of the creativity of postmodernism do appeal to me, as well as certain influences of the movement. However, I personally disagree with the rebellious irreverence promoted through much of postmodern art, along with the total rejection of all previous concepts. If I had to define myself, I would say I'm more of a modernist with some *selectively* postmodern tendencies. I have mixed feelings on the subject of appropriation, although while appropriation in graphic design may be old news, its musical aspect is still a pretty heated issue.
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